Campaigner’s Tips Help Small Businesses Coordinate SEO and Email Marketing for Best Results
Business Wire, Nov 12, 2009
Upcoming tips focus on advanced email marketing with the use of
multimedia
OTTAWA — Campaigner,
a leading email marketing solutions provider, launched 101
Tips for Getting Started with Email Marketing this year to help
small business owners implement and enhance successful email marketing
campaigns. Sent weekly, Campaigners tips continued through October
offering free advice to help small businesses enhance the performance of
their email marketing campaigns.
October tips provided a series of search engine optimization (SEO)
strategies that enhance campaign performance. Topics included maximizing
messages and keywords for SEO, coordinating SEO and email marketing for
best results, the use of program-specific landing pages, and among other
strategies, the repurposing of email content into a blog to boost SEO
visibility.
Tips in the month of October also offered guidance on how to get
customers involved in marketing your business.
To learn more about these tips, listen to Campaigners most recent
podcast, Getting
Started with Email Marketing: More Tips to Enhance your Campaign
Performance.
If youre a small business dont be intimidated by SEO, said Steve
Adams, vice president of marketing for Protus, the provider of
Campaigner. It may seem like a luxury you cant afford, but its
importance in driving traffic is monumental. Email marketing and SEO
complement each other and utilize the power of the Web to connect buyer
intent, relevancy, frequency and conversion rates. Also, remember to
engage your customers as ambassadors. Asking questions and soliciting
their input will build a strong relationship with your subscribers.
Upcoming tips will focus on using multimedia to create a more engaging
and exciting customer experience. Sample tips planned for November
include:
- The reasons for using multimedia
- How to use multimedia with purpose
- Using graphics to add personality to your email
- Integrating podcasts into an email campaign
- Advantages of video
Small business owners can find the archived email
marketing tips and sign up for free weekly tips throughout the 101
Tips for Getting Started with Email Marketing campaign, by visiting
the Inside
Campaigner blog or by visiting the 101
Tips website.
Key Links:
101 Tips Homepage: http://campaigner.com/lp/101tips.aspx
Campaigner podcast: http://blog.campaigner.com/2009/11/101-tips-for-small-business-october.html
Inside Campaigner blog: http://blog.campaigner.com/
About Campaigner
Campaigner
email marketing enables small, medium and large businesses to
strengthen customer relationships and drive sales by connecting to their
customers quickly, simply and affordably